ATLANTA, Ga. (CW69 News at 10) — Fire officials rushed to the historic Krispy Kreme location on Ponce de Leon just before 1 a.m. Wednesday morning. Several Twitter posts show flames destroying the building. Hours later, a scorched building full of ash and rubble was left.

Longtime customer Reginald Hill owns the Play Makers Barber Shop across the street from the donut shop. “I’ve been in my business for going on 17 years, and every day, we eat a Krispy Kreme donut,” he said. “This is you know, a big landmark, and it hurts.”

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Hill also knows the owner, former NBA player Shaquille O’Neal. Shaq posted video of the fire on Instagram, and in the comments he wrote, “Hope no one was injured. But we will be back stronger than ever.” “I can feel his pain, but you know, Shaq will be ok, they’ll rebuild it. Shaquille’s about business,” said Hill.

Atlanta Fire Rescue confirmed both employees working inside the shop saw the smoke and got out with no injuries. During the afternoon, fire officials said they were still investigating what caused the fire.

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Customers who showed up later for their usual donut fix arrived to an unusual sight. “I’m just happy everyone got out safely. It’s really upsetting to see this place, you know, go up in flames,” said Danielle Temples, a longtime customer.

Krispy Kreme Doughnut Corporation issued the following statement:

Early this morning, the historic Ponce De Leon Krispy Kreme shop in Atlanta caught on fire. We and our shop partner, Shaquille O’Neal, are extremely thankful that no one was injured and for the rapid response and outstanding work of the local fire and police departments. We are working with authorities to assess the damage and are uncertain at this point how long the shop will be closed. However, we plan to reopen the shop as soon as possible! In the meantime, our Ponce team members will continue to receive full pay while we identify and offer them roles at other area Krispy Kreme shops. As Shaq said, “We will bounce back better than ever!”