Swedish clothing giant H&M came under fire for featuring a photo of a black child model sporting a hoodie with “Coolest Monkey In The Jungle” screen-printed across the chest.

It didn’t take long for the Twitterverse to spring into action:

After receiving quite a bit of backlash, the clothing company issues an apology for the misstep. A spokesperson for H&M told The Independent the image had been removed, adding: “We apologize to anyone this may have offended.”

  1. Frank Papcin says:

    HA _HA _HA — offended? only if you compare people to animals
    so many parents calls their own children monkeys without offending anyone
    but the ” PC ” police were quick to pick on this one

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