Darren Heitner from Forbes joined The Booger and Ryan Show to discuss how much pressure sponsors are putting on the NFL in the wake of the Ray Rice and Adrian Peterson cases.

Heitner said that right now companies like Anheuser-Busch are trying to distance themselves from the NFL without completely cutting ties. A lot of these companies are reacting Heitner said. They’re responding to the public outcry against the NFL.

Right now, Heitner can’t see the NFL losing any money right now but we are still in the early stages.