Audi Tearjerker, 'Puppymonkeybaby' Among Big Game WinnersWith 30-second Super Bowl ads costing up to $5 million, it's a huge gamble to advertise. As the Denver Broncos defeated the Carolina Panthers, there were winners and losers off the field, too. Here are the advertisers whose gamble paid off, and those who dropped the ball. Missed the game? No problem. Advertisers will be running their Super Bowl spots ad nauseam on TV and online. Ads can also be found on YouTube, CBS Sports and Twitter.