CBS Local — After celebrating National Teddy Bear Day on Sept. 9, makers of the cuddly friends are getting great news about their future sales. A new study says that nearly half of all adults in America still sleep with a teddy bear.

The study, commissioned by stuffed animal maker Build-A-Bear, surveyed 2,000 adults and found that 40 percent have their favorite stuffed animal by their side when they go to bed. According to the Atomik Research group, more than half of those polled say they’ve owned a stuffed animal for more than 20 years. More than 70 percent of those respondents said they were never going to get rid of their fluffy friend.

“As children develop independence from their parents, they still yearn for a secure bond with something. In many cases, children turned to stuffed animals, including teddy bears, to help them through this transition,” said clinical psychologist Dr. Shefali Tsabary.

The numbers back up another recent survey taken by Best Mattress Brand, which found that over 56 percent of adults who slept with a stuffed animal said it felt comforting. The Best Mattress survey also found a higher number of millennials are taking a sentimental companion to bed with them than any other generation studied.

“At Build-A-Bear, we believe wholeheartedly that you’re never too old for a teddy bear, and we love that more than 25 percent of Build-A-Bear shoppers are 12 and older,” company CEO Sharon Price John said.


Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS Tampa

Best Party Beaches Around Tampa BayIt's illegal to drink alcohol on most of Tampa Bay's beaches - unless you know about these next six locations.
CBS Tampa’s Social Media LinksFollow us!
How To Get Through Airport Security As Quickly As PossibleWith more people flying than ever before, it’s not surprising to see reports of long lines of people waiting in airport security lines...

Listen Live