Back to Burgers: Carl’s Jr. Ditches Bikini-Clad Ads

The Associated Press

Carl’s Jr. and Hardee’s are ditching the bikinis and getting back to the burgers.

The chains are famous for advertisements featuring models and celebrities like Paris Hilton, Kate Upton and Emily Ratajkowski munching on burgers while scantily clad.

A new commercial for the chains shows the imagined Carl Hardee Sr. taking back control of the operation from immature son Carl Hardee Jr. Carl Sr. rips down photos of swimsuit models and puts up framed pictures of hamburgers. The chains are now calling themselves “pioneers of the great American burger.”

The company’s racy advertising campaign had a defender in Andrew Puzder, who is stepping down as CEO of the chains’ parent company, Carpinteria, California-based CKE Restaurant Holdings. Puzder withdrew as President Donald Trump’s nominee for Labor Department secretary last month.

Comments

Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS Tampa

5 Things To Do This Memorial DayMemorial Day may be the unofficial start to the summer season, but it’s also a time to remember those who have given...
Best Party Beaches Around Tampa BayIt's illegal to drink alcohol on most of Tampa Bay's beaches - unless you know about these next six locations.

Listen Live