It’s official! James Charles is the first male face for the popular make up brand, CoverGirl. It’s the first time in the company’s nearly 60 year history that they have signed on a man to represent the company. At only 17 years old and a senior in high school, the popular Youtuber and Instagram makeup artist is already jumping straight in to the spotlight. Many people see this as a big message that make up doesn’t have any set rules. Many celebrities took to Twitter to congratulate the new Cover boy. Katy Perry, the Covergirl Ambassador, made the announcement this week.

James Charles has over 600k followers on his Instagram account that he just started a little over a year ago. He gained popularity last month when his posted about retaking his senior photos because he wasn’t sure about how his cheek bones would look. That was the only boost that he needed because now he is the new face of the brand.

“I am so honored and excited to be working with such an iconic brand,” he wrote on his personal Instagram. “I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.”


He made the official announcement to all his followers yesterday.

This story proves that you can really be what ever you want to be in life. Read More.


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