General Motors did something today that is very interesting. They have created a new brand. It’s a car sharing service called Maven. The earth is getting to be a crowded place, cars are very expensive these days and not everyone can afford to drive. Maven will give millions of people access to new cars to use when they need them. You can use a small car for as little as $6 and hour and up to $12 for a larger one. That includes fuel and insurance. Julia Steyn, GM Vice President, Urban Mobility Programs says:
“Maven provides on-demand access, choice and ease of use. The right vehicle and right mobility service for the right trip at the right time. With more than 25 million customers around the world projected to use some form of shared mobility by 2020, Maven is a key element of our strategy to changing ownership models in the automotive industry.”
Maven launches this week in Michigan and plans to expand their existing car sharing services to larger cities where they already exist. All you need to do is set up an account and use your smartphone to unlock and start the car you want to use. The cars aren’t your standard low-budget rental cars either. They are equipped with the latest technology like satellite radio, On-Star, Apple CarPlay, Android Auto and they even come equipped with 4G LTE built right in to the car. With technology moving as quickly as it does, I wonder how long it will be before you can simply order a car to drive itself to your front door and drive you around town. In a press release, President Dan Amman said:
“GM is at the forefront of redefining the future of personal mobility. With the launch of our car-sharing service through Maven, the strategic alliance with ride-sharing company Lyft, and building on our decades of leadership in vehicle connectivity through OnStar, we are uniquely positioned to provide the high level of personalized mobility services our customers expect today and in the future.”
The next time you’re in a big city where Maven is available, instead of renting an expensive car, give it a try. I wonder if I’ll be able to get a $6 an hour Corvette the next time I’m in LA that I promise to drive very carefully because I’ll be sitting in traffic most of the time anyway. Check out the video for a full explanation.
Erica Habedank | CW44/CBS Tampa Bay