ORLANDO, Fla. (CBS Tampa) – As news of a lesbian couple’s introduction on the Disney Channel’s hit show “Good Luck Charlie” continues to circulate, the theme park has announced a summer vacation alternative for what they referred to as the modern family.

This July, Walt Disney World will offer their first official “Family Outfest,” WFTV is reporting. The festival is specifically geared toward lesbian, gay, bisexual and transgender families.

“We are just parents,” Family Outfest Dir. Gabrielle Shulruff was quoted as saying. “You know, it doesn’t matter who you are or what your sexuality is, regardless, you are people and people with families like anybody else.”

The festival, which will take place in the first week of July and include Independence Day, is the latest initiative coordinated by the theme park to cater to same-sex couples.

Officials at Walt Disney World have previously marketed the park to LGBT couples as a honeymoon destination, the station learned. They have also hosted commitment ceremonies and “Gay Days.”

Family Outfest is reportedly unique, however, due to the fact that the Disney name is officially tied to it.

“In this case, I think it’s a step further,” Mikael Audebert of Converge Orlando told WFTV. “Obviously, it’s really tapping into their audience, their market, and it’s tapping into an exponentially growing and increasing market as well.”

In all, officials anticipate that over $2 million will be spent by families who make Family Outfest into their summer vacation spot this year.

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