Beyoncé and Jay-Z Lose Bid To Trademark ‘Blue Ivy’

Shortly after Blue Ivy was born, her parents, Beyoncé and Jay-Z, petitioned to trademark her unique name. But it seems someone else already owned the rights to the moniker.

For the last nine months, Veronica Alexandra has been fighting for trademark protection of Blue Ivy, the name of her wedding and event planning business.

The Boston business owner told the Boston Herald that she started to fight for the name, which reflects “wedding tradition and romanticism,” right after she heard Jay & Bey were looking to own the rights to the name. Rumor was that the couple was looking to start a line of baby clothes.

After winning the lawsuit, the U.S. Patent and Trademark Office sent a suspended letter to Beyoncé and Jay-Z for their pending trademarks. Alexandra, on the other hand, was able to get back to work. 

“I definitely needed to protect what it is I’ve been living on,” she said. “Now it’s time to create the partnerships and business avenues I’m planning on doing, period.”

In the end though, Alexandra says there’s no love lost between her and the superstar couple.

“I can’t be frustrated with something I think is going to bring me to produce and define my brand even more, which is financially exciting in itself and intellectually exciting as well,” she said. “It’s like they caused me to create more opportunity for myself.”

She even features a banner wishing congrats to the proud parents on her website and we’re sure she’d be glad to plan any upcoming parties baby Blue is throwing. 

Shannon Carlin, CBS Local


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