Coldplay’s “Hurts Like Heaven” Video – Comic Book Hero Mylo Xyloto Fights For Sound And Color

Coldplay has been quietly working with comic artist and Kung Fu Panda and SpongeBob SquarePants director, Mark Osborne, for three years on the Mylo Xyloto project. The 6-part comic miniseries is scheduled for release early next year.

The first issue of Mylo Xyloto, published by Matt Groening’s Bongo Comics, was available to fans in limited quantities at the 2012 San Diego Comic Con. A variant of that issue is now available on Coldplay’s online shop.

The band utilized the album’s fifth single, “Hurts Like Heaven,” as a soundtrack to the comic’s first animated episode. Rather than give the characters motion, director Mark Osbourne chose to animate around the 2-D comic book, immersing the viewer inside each panel.

The idea that the rebels in this world create musical graffiti was the big breakthrough for the sake of the comics,” says creator Mark Osborne in an interview with Coldplay.com. “To make it not just a story about music, but a story about the power of creativity and the power of having a creative voice, which has always been a strong theme for the band. This also was far more visual and made the comic series a reality.” Osborne continues with a hint into the series’ story line, “Mylo Xyloto, a young Silencer on the front lines of a war against sound and color in the world of Silencia. Mylo discovers that the enemy he’s been trained to hate his whole life might not be the enemy after all.”

Although an animated film was Osborne’s first preference, time was not on his side as the band needed to focus on completing the album.

“There was one point in the process when I had lunch with the whole band at the Bakery when it was clear that the movie was going to have to take a backseat in favor of the music and the comic, we decided to use graffiti and otherworldly street-artists as a visual metaphor for the creation of music, this was the moment when the whole thing was pushed in the direction it now follows. The idea that the rebels in this world create musical graffiti was the big breakthrough for the sake of the comics, to make it not just a story about music, but a story about the power of creativity and the power of having a creative voice, which has always been a strong theme for the band. This also was far more visual and made the comic series a reality.”

Chris Martin’s lyric, “You use your heart as a weapon, and it hurts like heaven,” fits the colorful fantasy battle all too perfectly.

— Jay Tilles, CBS Local

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