Tampa, Fla. (CBS) The first month of the 2011-2012 NBA regular season has already been canceled, and at this stage of negotiations it seems as if both players and owners are in disagreement over how to split the league’s revenues.
With this in mind, why should fans support the NBA and its players if they are willing to place financial discrepancies over the game that we love? This league would not be possible without the support of fans, so if you’re going to cancel the first month of the season, just cancel the season in its entirety.
The Players Association will not budge on its goal to grant players 52.5 percent of Basketball Related Income, while the owners insist on a 50/50 split. I’m not trying to number crunch or talk specifics because you can find that over on ESPN, but both parties have clear agendas that make it hard to find common ground.
The NBA players are the biggest asset to David Stern and the league, and they feel like they deserve a better share because without them, there would be no revenue in the first place.
Owners need to increase revenue to ensure that the teams and the entire league remains profitable, and to do this they need to cut the single largest expense of the entire operation: player’s salaries.
So no matter what side of the fence you’re on, understand that we all lose in the end. Employees of the basketball arenas and industries that support and profit from the NBA are losing money as we speak. Fans with season tickets and other basketball fans are pushed aside. So this is not just a player and owner problem, but one that affects so many other invested people.
And with all of this said, are fans even interested or invested in the NBA this season? Share your thoughts.