The flavor is named after a “Saturday Night Live” skit in which actor Alec Baldwin portrays bakery owner “Pete Schweddy.”
Ben & Jerry’s describes Schweddy Balls as a “vanilla flavored ice cream with a hint of rum and loaded with fudge and rum covered chocolate malt balls.”
One Million Moms, a conservative parental advocacy group, calls the new flavor vulgar and offensive. Despite the group’s objections to the name, the flavor is a hit with shoppers because the limited-batch ice cream is selling as fast as grocers can stock it.
The group’s website, onemillionmoms.com, has this statement about the offending product: “Ben & Jerry’s announced their newest ice cream flavor which sounds anything but appealing.” “Schweddy Balls is the best they could come up with.” “The vulgar new flavor has turned something as innocent as ice cream into something repulsive.” “Not exactly what you want a child asking for at the supermarket.”
They were calling for a letter-writing campaign to pressure store to stop selling the ice cream. Which worked with some chain supermarkets.
For a full CBS News Report about stores pulling the product from their shelves click here.